About Clinic Plus
Clinic Plus is a trusted hair care brand that has been nourishing and fortifying hair for over 50 years. Clinic Plus got its start in 1970 when a second-generation hairstylist named John Smith grew frustrated with the lack of high-quality, affordable shampoos. He partnered with a leading chemist to develop salon-caliber formulas using botanical ingredients. The very first Clinic Plus shampoo was born.
Over the decades, the brand has stayed true to its founding commitment to creating shampoos that go beyond cleansing to actively improve hair health. Clinic Plus uses thoughtful ingredients like argan oil and keratin to nourish strands. The brand also prides itself on gentle cleansers that won’t strip hair.
Clinic Plus offers a diverse line of shampoos tailored to different hair types and needs. There are formulas for dandruff, oil control, hydration, damage repair, volumizing, and more. The brand works closely with stylists to mimic salon-level performance at accessible drugstore prices.
In addition to effective formulas, Clinic Plus is dedicated to environmental sustainability and ethical practices. The brand uses recycled bottles, biodegradable formulas, and never tests on animals. Clinic Plus has also made community outreach and improving girls’ self-confidence a core part of its mission.
With a focus on caring service, scientific rigor, and purposeful innovation, Clinic Plus is poised to continue leading the hair care industry for the next 50 years and beyond. The brand helps people achieve healthy, beautiful hair they can feel good about.
